LindaDa

Photo

Thu, 17 May 2012 18:14:50 +0100

wsaadm: Outstanding outcome of today’s ADM seminar on...

Wed, 09 May 2012 21:38:34 +0100

Outstanding outcome of today’s ADM seminar on Subliminal Advertising

In preparation to the seminar ADM team has spread visual clues around Winchester campus: ladders, rainbows, posters with an elephant cartoon and the slogan “Come and play inside”. The clues were positioned so that they would be noticed but also not stand out from the normal campus environment. At the start of the seminar, we briefed four groups of ADM students and asked them to design a poster for a children Play Center. We gave no advice during the brainstorming process in order to not influence their creativity. Half and hour later, we asked students to present their ideas and posters. outstandingly three out of the four groups used elements from our clues! I have attached here the best outcome: it shows that 4 out of the 5 clues positioned around the campus were actually used in the poster. Notice: a ladder, clear reference to the slogan “Come and Play”, balloons and even an elephant!!!! This seminar has been great fun but also links to today’s theoretical debate on subliminal advertising and its effectiveness and my lecture on “Subliminal Advertising, Neuroscience and Sensory Advertising”. Thanks to ADM staff for collaborating to the success of this great experiment and the students for participating so enthusiastically. Watch also Julian Gee video on the seminar. Brilliant! Giulia

I think that this could not be a representative of the subliminal test. Because all the elements have a deep relationship of Kids and Playing. They become a kind of sterotype of playing centre in daily life.The ballon, elephant slide or rainbow are common symbol of kindergarten or fun.

If we are asked to design a poster for a food or car product and we still put these elements into the poster, that will be more persuasive and credible.

pinkcan: EVERYONE WATCH THIS. KONY2012

Wed, 07 Mar 2012 17:34:15 +0000

pinkcan:

EVERYONE WATCH THIS.

KONY2012

Some thoughts after TFM&A trade show

Sun, 04 Mar 2012 15:19:28 +0000

The main advertising trend which will be significant in the next five years, which I think, is the development of integrated data base.

Nowadays, data mean not only the online user data collected via personal computer, but also the mobile user data, which includes data from mobile phones, laptops and tables. These data can help the online ad-targeting be more accurate and consistent. When users are at home or in the office, they are more likely to use the desktop, so online advertising can make use of content targeting or behaviour targeting to track the right audience. When users are on their way home, waiting for buses or friends, they like to use the mobile phone to kill time, playing game or view the SNS sites, as is mentioned by Harrison in Digital Trends Forecast 2012. The advertising can still catch them through behaviour targeting and geo-targeting using the data from database. Thus, there will be no gap between each part of daily life.

Using collected data to target audience can also make the advertising be specific to each of the users, to create a personalized and customerized way of advertising. Instead of being passive to receive the ads, users hope to see something related to them. The data base can record the information for each user when they do search, view website or post on the SNS site, knowing their demographic, specific needs and interests, and deliver the right advertisement to them. When the user response to the advertisement, new data will be generated and saved to the data base, which helps the ad-targeting become increasingly accurate.

But a problem will emerge when collecting user data, which is the concern of user privacy.

The data collected in the data base can not be deleted by the users’ will (something to do with the footprint management), and no one can ensure that these data will not be revealed to other organizations. So advertisers should be more careful to treat these data when they decide to do advertising based on them.

willpigg: “Totoro” - Studio Ghibli - 3D hand cut paper craft by...

Fri, 02 Mar 2012 17:00:01 +0000

willpigg:

“Totoro” - Studio Ghibli - 3D hand cut paper craft by Pigg ©2012

Photo

Mon, 20 Feb 2012 11:42:00 +0000

andrewbevan: The Humankind way of communication by Leo Burnett...

Sun, 05 Feb 2012 12:54:00 +0000

andrewbevan:

The Humankind way of communication by Leo Burnett Worldwide.

How the next wave of communication is going to connect with consumers.

“In the people era, you don’t need ads, you need acts.“

Photo

Tue, 31 Jan 2012 15:47:52 +0000

Some ideas after watching the film about code of gander—— It...

Mon, 16 Jan 2012 00:29:00 +0000

kazaky

kim hee chul

li yuchun

HEMA POST

Some ideas after watching the film about code of gander——

It seems that the boundary of gender becomes more and more blurred.

The sissy men or the butch women are more acceptable than ever.

In the entertainment circle, gender-neutral stars have high popularity, such as the Ukraine group KAZAKY(male), the Korea singer KIN HEE CHUL(male), the Chinese pop singer LI YUCHUN(female).Also the crossdressing in the entertainment programs gain high audience rating. People like those beautiful men and cool women.

However, the concept of gander is still firm. People like those men because when they act like women, they are very attractive, but they still know those actions are feminine. People accept a man wearing high heels, but won’t think it natural and right.

Maybe the characters of a handsome woman or a charming man would be the new elements of advertisement for the avant garde brands, such as to see a beautiful man on the make-up post or a strong women riding harley in TVC.

The playing reversed gander has already appeared in the Hema post. The beautiful male model has been the main character in this underwear advertisement to persuade audience that even men can use the bra to increase their cup size.

Oh my ladygaga = =b

Brand Museum Group D (Addtion 3) Ambre Solaire sun cream ...

Thu, 01 Dec 2011 23:04:49 +0000

Brand Museum Group D (Addtion 3)

Ambre Solaire sun cream

↓

beauty

↓

muscle man

↓

fashion

↓

health

↓

white people

↓

relax, enjoy, vocation, beach, sun bath

↓

middle-class

↓

sexy character, attract women targets

Brand Museum Group D (Addtion 2) Johnson & Johnson package...

Thu, 01 Dec 2011 22:59:00 +0000

Brand Museum Group D (Addtion 2)

Johnson & Johnson package change

They changed the iron bottle to plastic one to reduce the cost

They changed the small size to bigger one to increase the price and sales.

They changed the square bottle to round to many the shape of the package more cute and baby-liked

Brand Museum Group D (Addition 1) The WWI recruitment poster...

Thu, 01 Dec 2011 22:56:43 +0000

Brand Museum Group D (Addition 1)

The WWI recruitment poster emphasis on the value of the individuals who want to protect their homeland.

In the war, all the people wanted to make a contribution to their country, but the war was cruel. They might be scared or worry about losing lives.

The poster talked to the audience directly that YOU could be the hero, YOU were the most important person to the success of the war, and YOU are examples for your children.

That would be an important incentive to encourage them join the army. And if they don’t, they would be shame.

Tango Soft Drink previous advertisement Describing the feelings...

Sat, 26 Nov 2011 21:58:39 +0000

Tango Soft Drink previous advertisement

Describing the feelings of drinking Tango？

Seems to be a little bit dangerous……maybe not for girls

When shall we brainstorming for the TVC？

I really like sun set better than sun rise…And you? Photo...

Tue, 22 Nov 2011 23:37:02 +0000

I really like sun set better than sun rise…And you?

Photo taken in Portsmouth Harbor

These birds are so funny. They seem to have their own seat on...

Tue, 22 Nov 2011 23:32:26 +0000

These birds are so funny. They seem to have their own seat on the building…

Photo taken in London.

NEUTROGENA CASE STUDY

Tue, 22 Nov 2011 23:21:00 +0000

Neutrogena is a brand of skincare and haircare products. The brand has a long history of nearly 60 years. It was famous for a high-quality soap in its early days. Then it began to manufacture skincare products in 1970s. It joined Johnson & Johnson in 1994 to gain more opportunities for development. The brand stands for beauty, nature and high quality.

The brand campaign named ‘One Less Stress’, lauched out by Big Fuel. The core message is to help comsumers release their stress in their daily life and drive away skin problems.

It focus on the 16-21 young people, especially girls who care about their skin and acne problems. They usually have stress on career, diet, organization or money management. They need some one to helped them release pressure and live happier.

The campaign using TV show, social media and online ads to stand the brand out. The social network seems to be the most effective media because young people tend to spend more time on it. They also invite some celebrities to join the TV show to attract more target audience.

The campaign is successful, with 168 million media impressions, 400 thousand web visitors and 5.6 million TV video streams. The brand has gain the trust and credit of its users, who believe Neutrogena is the most suitable brand for their age and their life. And the campaign video also makes me think about having a try of their products. Maybe it’s really effective of treating the acne.

andrewbevan: bored.

Fri, 18 Nov 2011 18:28:32 +0000

andrewbevan:

bored.

itsnoteasyisit: This print campaign created by JWT London for...

Wed, 26 Oct 2011 23:34:34 +0100

itsnoteasyisit:

This print campaign created by JWT London for Kleenex shows two possible outcomes of the same scenario. The campaign relates to the “Let it all out” slogan, trying to portray the message that Kleenex are there for both the good and the bad.

The campaign won many awards, so many that it was the most awarded campaign in 2010 according to the 2010 GUNN report. There are many aspects to this campaign that made it so successful. Their choice of illustration in the campaign is significant because it looks as if it were created out of paper, and due to the chosen media being print, I believe that gives it that extra edge that is needed when trying to grab the audience’s attention. The idea of opposite pages/sides meaning opposite ends has been used before, but it is very appropriate for the message of Kleenex being there whatever the outcome, good or bad.

Another aspect of the campaign that adds that extra “friendliness” that a tissue brand needs is their placing of the logo and slogan. Kleenex’s positioning in both circumstances enforces the idea that they are there no matter the outcome, and both in a non-offensive and supportive way. I also believe that their ignoring of the typical “brand and slogan subtly in the corner” shows differentiation from other ads, and that they aren’t like other brands.

In the class this morning I misunderstood it, feeling the clouds very like cotton candy…I can understand the ads now after reading it closely and carefully. The ads are very creative. They try to tell you, whatever things are going to be, our tissue always accompany you.

Thank you Andrew to share them with us!

Blizzard announced the new race in next expansion pack would be...

Fri, 21 Oct 2011 21:02:49 +0100

Blizzard announced the new race in next expansion pack would be Pandaria!!And a new class may be the monk！！ Just looks like the Kung Fu panda right？

Ragnarok （仙境传说）is my favorite online game, even compared with...

Fri, 21 Oct 2011 09:56:00 +0100

Ragnarok （仙境传说）is my favorite online game, even compared with World of Warcraft~~Its a very old game and I enjoyed very much when I was 15 years old. I like High Priest, Mage & Cross Assassin most!

I began to draw this in August. Then I went here, busy preparing for life and study in UK, and finally finished in yesterday.

Has any one played it? （^▽^）